Michelin Tire employees no longer have to leave work to get cash for lunch or vending thanks to a new ATM in the break room branded by Upstate Federal Credit Union – owned and operated by ATMatWork. Best of all it’s surcharge-free for credit union members. It’s a partnership that works for Upstate FCU, Michelin Tires… and the employees.
Reaching new members through brand awareness and visibility is at the forefront of every credit union’s marketing strategy, especially those with a regional and local focus. There are scores of options, but most aren’t leveraging one of the easiest and inexpensive strategies ‒ a bank at work program with on-site ATMs as the centerpiece. When used to the fullest potential, having ATMs as part of a bank at work program creates lasting partnerships and offer an avenue to open new deposit accounts, loans and market products and services.
On-site ATMs for local businesses are a great way for banks and credit unions to increase brand presence. But, when used correctly, they are also a step toward creating a community partnership that develops new accounts and revenue for the financial institution through Bank at Work programs.
Studies show the average employee uses an ATM four to five times each month. However, the vast majority of ATMs in the U.S. are not operated by financial institutions. These “foreign” machines usually result in a fee for use. Employers can help their staff better utilize their funds and save a great deal more of their earnings by offering them a surcharge-free ATM solution ‒ conveniently located within their workplace.
One of the hottest New HR benefits, the ATM at Adidas provides staff with direct pay access, cash for the vending machine and cafeteria, it saves them time and money, and keeps employees on-site. And best of all there is no hassle for HR management and no charge for qualified companies.
ATMatWork helps human resource managers bring valued added services to their employees. With direct deposit and paycards as the preferred payment method, your employees are using ATMs - somewhere. Having an ATM on-site saves employees time, money and provides a safe environment to conduct their banking.
Cold hard cash has always appealed to people, and is often a major selling point for employees. But, these days it is more than just the dollar amount on an employee's paycheck. That is, of course, still of prime interest to employees. However, there are more versatile ways to make sure your employees know you value them and can also keep their cash flowing … providing them with easy access to cash with an ATM at work.
Anderson Federal Credit Union was considering putting ATMs in large companies to serve their employees, but couldn't justify the expense and management requirements. Fortunately, there was ATMatWork.