Promoting financial literacy

Using ATMs to Promote Financial Literacy

Statics show that 78% of U.S. workers live paycheck to paycheck, one in four don’t save and a majority turn to their bank or credit union for financial literacy resources. ATMs, a critical touch point for consumers, can be used to provide financial education. By offering ATMs at work, financial institutions can offer surcharge-free transactions, increase brand awareness and promote financial planning in the environment where consumers are most likely to engage – the place they make their money.