Credit Union Bank at Work

How Credit Unions Can Launch an Effective Bank at Work Program with On-Site ATMs

Reaching new members through brand awareness and visibility is at the forefront of every credit union’s marketing strategy, especially those with a regional and local focus. There are scores of options, but most aren’t leveraging one of the easiest and inexpensive strategies ‒ a bank at work program with on-site ATMs as the centerpiece. When used to the fullest potential, having ATMs as part of a bank at work program creates lasting partnerships and offer an avenue to open new deposit accounts, loans and market products and services.